About
About
About
Hi! 👋 I’m Viviane Leezer, a Senior Product Designer with 9+ years of experience creating digital products for startups, creative agencies, and leading financial institutions. My experience spans startups like Fidel API and Dojo, established insurers such as Brit Insurance, and large-scale banking technology teams including J.P. Morgan’s blockchain department.
I specialize in InsurTech and FinTech, designing for B2B and SaaS environments, while navigating the complexities of highly regulated industries.
Whether it’s launching an MVP with a start-up or modernizing internal systems at a bank, I bring clarity, adaptability and a hands-on approach to the teams I work with.
Outside of design, you’ll usually find me drawing, listening to jazz, swimming or hunting down a good comedy pub.
Selected experience
Get in touch
Dutch/English
Based in London, UK
Phone:
+31 6 51 43 53 51
+44 7 852 28 74 48
Email:
info@StudioVLI.com
What others say
A few words from people I’ve worked with
“Working with Viviane at Kinexys by J.P. Morgan was genuinely impressive. As Senior Product Designer based in London, she led several initiatives that were firsts for our industry. Her impact is felt not just in execution, but in how she framed the problem space and brought stakeholders along with her.
What stood out most was her ability to hold complexity without losing clarity. She consistently presented multiple solution paths, grounded in real user and business constraints, and was equally effective working across teams and time zones, no small thing in a globally distributed org.
Her design work had tangible impact: clients onboarded faster, products became noticeably easier to use, and transaction volumes grew as a direct result of the experience improvements she drove. That kind of end-to-end ownership, ranging from design thinking to measurable business outcome, is rare.
Viviane elevates the people and products around her. I'd recommend her without hesitation.”
Hendrik Tanjaya Tan
Vice President at Kinexys by J.P. Morgan
“Viviane came into Fidel at a time when we growing faster than we could build foundations. Not only did she implement foundations that would enable us to scale in the long-term, but she was great at her job as a senior designer. She challenged the status-quo way of doing things, and in the process, the outcomes were better. A brilliant communicator, she was critical to supporting the marketing team & Fidel build a meaningful and enduring brand identity. I would recommend Viviane for her dedication to the success of the business, her colleagues and her values.”
Stephane Cornille
VP Marketing at Fidel API
View all recommendations
“Viviane and I have worked together for about a year and a half at BritX/Otto, where I had the opportunity to witness first-hand her great design skills and work ethic.
What stood out the most was her ability to create captivating designs that not only meet but exceed the expectations of our clients, especially in a field as static as corporate insurance. She has an aptitude for understanding complex design problems and presenting sensible and practical solutions.
In her time at BritX/Otto, Viviane also played a key role in building our design system from scratch, along with the frontend development team.
I highly recommend any team looking for a design leader position that require a highly skilled, detail-oriented designer to consider her.”
Andy Idiaghe
Backend Engineer - BritX at Brit Insurance
Hi! 👋 I’m Viviane Leezer, a Senior Product Designer with 9+ years of experience creating digital products for startups, creative agencies, and leading financial institutions. My experience spans startups like Fidel API and Dojo, established insurers such as Brit Insurance, and large-scale banking technology teams including J.P. Morgan’s blockchain department.
I specialize in InsurTech and FinTech, designing for B2B and SaaS environments, while navigating the complexities of highly regulated industries.
Whether it’s launching an MVP with a start-up or modernizing internal systems at a bank, I bring clarity, adaptability and a hands-on approach to the teams I work with.
Outside of design, you’ll usually find me drawing, listening to jazz, swimming or hunting down a good comedy pub.
Selected experience
Get in touch
Dutch/English
Based in London, UK
Phone:
+31 6 51 43 53 51
+44 7 852 28 74 48
Email:
info@StudioVLI.com
What others say
A few words from people I’ve worked with
“Viviane came into Fidel at a time when we growing faster than we could build foundations. Not only did she implement foundations that would enable us to scale in the long-term, but she was great at her job as a senior designer. She challenged the status-quo way of doing things, and in the process, the outcomes were better. A brilliant communicator, she was critical to supporting the marketing team & Fidel build a meaningful and enduring brand identity. I would recommend Viviane for her dedication to the success of the business, her colleagues and her values.”
Stephane Cornille
VP Marketing at Fidel API
“Viviane and I have worked together for about a year and a half at BritX/Otto, where I had the opportunity to witness first-hand her great design skills and work ethic.
What stood out the most was her ability to create captivating designs that not only meet but exceed the expectations of our clients, especially in a field as static as corporate insurance. She has an aptitude for understanding complex design problems and presenting sensible and practical solutions.
In her time at BritX/Otto, Viviane also played a key role in building our design system from scratch, along with the frontend development team.
I highly recommend any team looking for a design leader position that require a highly skilled, detail-oriented designer to consider her.”
Andy Idiaghe
Backend Engineer - BritX at Brit Insurance
“Working with Viviane at Kinexys by J.P. Morgan was genuinely impressive. As Senior Product Designer based in London, she led several initiatives that were firsts for our industry. Her impact is felt not just in execution, but in how she framed the problem space and brought stakeholders along with her.
What stood out most was her ability to hold complexity without losing clarity. She consistently presented multiple solution paths, grounded in real user and business constraints, and was equally effective working across teams and time zones, no small thing in a globally distributed org.
Her design work had tangible impact: clients onboarded faster, products became noticeably easier to use, and transaction volumes grew as a direct result of the experience improvements she drove. That kind of end-to-end ownership, ranging from design thinking to measurable business outcome, is rare.
Viviane elevates the people and products around her. I'd recommend her without hesitation.”
Hendrik Tanjaya Tan
Vice President at Kinexys by J.P. Morgan
Hi! 👋 I’m Viviane Leezer, a Senior Product Designer with 9+ years of experience creating digital products for startups, creative agencies, and leading financial institutions. My experience spans startups like Fidel API and Dojo, established insurers such as Brit Insurance, and large-scale banking technology teams including J.P. Morgan’s blockchain department.
I specialize in InsurTech and FinTech, designing for B2B and SaaS environments, while navigating the complexities of highly regulated industries.
Whether it’s launching an MVP with a start-up or modernizing internal systems at a bank, I bring clarity, adaptability and a hands-on approach to the teams I work with.
Outside of design, you’ll usually find me drawing, listening to jazz, swimming or hunting down a good comedy pub.
Selected experience
Get in touch
Dutch/English
Based in London, UK
Phone:
+31 6 51 43 53 51 or +44 7 852 28 74 48
Email:
info@StudioVLI.com
What others say
A few words from people I’ve worked with
“Viviane came into Fidel at a time when we growing faster than we could build foundations. Not only did she implement foundations that would enable us to scale in the long-term, but she was great at her job as a senior designer. She challenged the status-quo way of doing things, and in the process, the outcomes were better. A brilliant communicator, she was critical to supporting the marketing team & Fidel build a meaningful and enduring brand identity. I would recommend Viviane for her dedication to the success of the business, her colleagues and her values.”
Stephane Cornille
VP Marketing at Fidel API
“Viviane and I have worked together for about a year and a half at BritX/Otto, where I had the opportunity to witness first-hand her great design skills and work ethic.
What stood out the most was her ability to create captivating designs that not only meet but exceed the expectations of our clients, especially in a field as static as corporate insurance. She has an aptitude for understanding complex design problems and presenting sensible and practical solutions.
In her time at BritX/Otto, Viviane also played a key role in building our design system from scratch, along with the frontend development team.
I highly recommend any team looking for a design leader position that require a highly skilled, detail-oriented designer to consider her.”
Andy Idiaghe
Backend Engineer - BritX at Brit Insurance
“Working with Viviane at Kinexys by J.P. Morgan was genuinely impressive. As Senior Product Designer based in London, she led several initiatives that were firsts for our industry. Her impact is felt not just in execution, but in how she framed the problem space and brought stakeholders along with her.
What stood out most was her ability to hold complexity without losing clarity. She consistently presented multiple solution paths, grounded in real user and business constraints, and was equally effective working across teams and time zones, no small thing in a globally distributed org.
Her design work had tangible impact: clients onboarded faster, products became noticeably easier to use, and transaction volumes grew as a direct result of the experience improvements she drove. That kind of end-to-end ownership, ranging from design thinking to measurable business outcome, is rare.
Viviane elevates the people and products around her. I'd recommend her without hesitation.”
Hendrik Tanjaya Tan
Vice President at Kinexys by J.P. Morgan
Selected experience
Get in touch
Dutch/English
Based in London, UK
Phone:
+31 6 51 43 53 51 or +44 7 852 28 74 48
Email:
info@StudioVLI.com
Selected experience
A few words from people I’ve worked with
What others say
“Viviane came into Fidel at a time when we growing faster than we could build foundations. Not only did she implement foundations that would enable us to scale in the long-term, but she was great at her job as a senior designer. She challenged the status-quo way of doing things, and in the process, the outcomes were better. A brilliant communicator, she was critical to supporting the marketing team & Fidel build a meaningful and enduring brand identity. I would recommend Viviane for her dedication to the success of the business, her colleagues and her values.”
Stephane Cornille
VP Marketing at Fidel API
“Viviane and I have worked together for about a year and a half at BritX/Otto, where I had the opportunity to witness first-hand her great design skills and work ethic.
What stood out the most was her ability to create captivating designs that not only meet but exceed the expectations of our clients, especially in a field as static as corporate insurance. She has an aptitude for understanding complex design problems and presenting sensible and practical solutions.
In her time at BritX/Otto, Viviane also played a key role in building our design system from scratch, along with the frontend development team.
I highly recommend any team looking for a design leader position that require a highly skilled, detail-oriented designer to consider her.”
Andy Idiaghe
Backend Engineer - BritX at Brit Insurance
“Working with Viviane at Kinexys by J.P. Morgan was genuinely impressive. As Senior Product Designer based in London, she led several initiatives that were firsts for our industry. Her impact is felt not just in execution, but in how she framed the problem space and brought stakeholders along with her.
What stood out most was her ability to hold complexity without losing clarity. She consistently presented multiple solution paths, grounded in real user and business constraints, and was equally effective working across teams and time zones, no small thing in a globally distributed org.
Her design work had tangible impact: clients onboarded faster, products became noticeably easier to use, and transaction volumes grew as a direct result of the experience improvements she drove. That kind of end-to-end ownership, ranging from design thinking to measurable business outcome, is rare.
Viviane elevates the people and products around her. I'd recommend her without hesitation.”
Hendrik Tanjaya Tan
Vice President at Kinexys by J.P. Morgan
About
Hi! 👋 I’m Viviane Leezer, a Senior Product Designer with 9+ years of experience creating digital products for startups, creative agencies, and leading financial institutions. My experience spans startups like Fidel API and Dojo, established insurers such as Brit Insurance, and large-scale banking technology teams including J.P. Morgan’s blockchain department.
I specialize in InsurTech and FinTech, designing for B2B and SaaS environments, while navigating the complexities of highly regulated industries.
Whether it’s launching an MVP with a start-up or modernizing internal systems at a bank, I bring clarity, adaptability and a hands-on approach to the teams I work with.
Outside of design, you’ll usually find me drawing, listening to jazz, swimming or hunting down a good comedy pub.
About
Hi! 👋 I’m Viviane Leezer, a Senior Product Designer with 9+ years of experience creating digital products for startups, creative agencies, and leading financial institutions. My experience spans startups like Fidel API and Dojo, established insurers such as Brit Insurance, and large-scale banking technology teams including J.P. Morgan’s blockchain department.
I specialize in InsurTech and FinTech, designing for B2B and SaaS environments, while navigating the complexities of highly regulated industries.
Whether it’s launching an MVP with a start-up or modernizing internal systems at a bank, I bring clarity, adaptability and a hands-on approach to the teams I work with.
Outside of design, you’ll usually find me drawing, listening to jazz, swimming or hunting down a good comedy pub.
Hi! 👋 I’m Viviane Leezer, a Senior Product Designer with 9+ years of experience creating digital products for startups, creative agencies, and leading financial institutions. My experience spans startups like Fidel API and Dojo, established insurers such as Brit Insurance, and large-scale banking technology teams including J.P. Morgan’s blockchain department.
I specialize in InsurTech and FinTech, designing for B2B and SaaS environments, while navigating the complexities of highly regulated industries.
Whether it’s launching an MVP with a start-up or modernizing internal systems at a bank, I bring clarity, adaptability and a hands-on approach to the teams I work with.
Outside of design, you’ll usually find me drawing, listening to jazz, swimming or hunting down a good comedy pub.
About
“Viviane and I have worked together for about a year and a half at BritX/Otto, where I had the opportunity to witness first-hand her great design skills and work ethic.
What stood out the most was her ability to create captivating designs that not only meet but exceed the expectations of our clients, especially in a field as static as corporate insurance. She has an aptitude for understanding complex design problems and presenting sensible and practical solutions.
In her time at BritX/Otto, Viviane also played a key role in building our design system from scratch, along with the frontend development team.
I highly recommend any team looking for a design leader position that require a highly skilled, detail-oriented designer to consider her.”
Andy Idiaghe
Backend Engineer - BritX at Brit Insurance
“Viviane came into Fidel at a time when we growing faster than we could build foundations. Not only did she implement foundations that would enable us to scale in the long-term, but she was great at her job as a senior designer. She challenged the status-quo way of doing things, and in the process, the outcomes were better. A brilliant communicator, she was critical to supporting the marketing team & Fidel build a meaningful and enduring brand identity. I would recommend Viviane for her dedication to the success of the business, her colleagues and her values.”
Stephane Cornille
VP Marketing at Fidel API
“Working with Viviane at Kinexys by J.P. Morgan was genuinely impressive. As Senior Product Designer based in London, she led several initiatives that were firsts for our industry. Her impact is felt not just in execution, but in how she framed the problem space and brought stakeholders along with her.
What stood out most was her ability to hold complexity without losing clarity. She consistently presented multiple solution paths, grounded in real user and business constraints, and was equally effective working across teams and time zones, no small thing in a globally distributed org.
Her design work had tangible impact: clients onboarded faster, products became noticeably easier to use, and transaction volumes grew as a direct result of the experience improvements she drove. That kind of end-to-end ownership, ranging from design thinking to measurable business outcome, is rare.
Viviane elevates the people and products around her. I'd recommend her without hesitation.”
Hendrik Tanjaya Tan
Vice President at Kinexys by J.P. Morgan
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© Copyright © 2026 Studio VLI All Rights Reserved. Images from this site may not be reproduced or edited without prior written permission of Studio VLI (aka Viviane Leezer Illustrations). Featured brands are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.
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© Copyright © 2026 Studio VLI All Rights Reserved. Images from this site may not be reproduced or edited without prior written permission of Studio VLI (aka Viviane Leezer Illustrations). Featured brands are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.
Back to top
© Copyright © 2026 Studio VLI All Rights Reserved. Images from this site may not be reproduced or edited without prior written permission of Studio VLI (aka Viviane Leezer Illustrations). Featured brands are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.